Sustainable Seafood Day. Where does your salmon come from?


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Chances are you know that fish is an exceptionally healthy choice and most of us should be eating more of it. You have also probably heard that a number of types of wild fish are at growing risk of depletion, with significant strains on our fish supplies as the population grows and the demand for fish increases. Yet despite knowing these alarming facts, do you actually know where your seafood comes from? And most importantly, do you know if you are buying fish that is sustainably sourced?

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This Friday March 31st is Sustainable Seafood Day, a day dedicated to protecting our oceans and marine ecosystems by supporting fish that is farmed and fished via sustainable models.

New research supported by Australia’s largest aquaculture producer Tassal, who produce salmon in Tasmania, has found that more than 2/3 of Australians believe it is important that the fish they buy is farmed or fished in a sustainable way. More importantly, more than 2/3 of Australians are willing to pay more for sustainably sourced seafood. Yet despite these best of intentions, people still think it is difficult to identify which seafood is sustainably sourced.

The Aquaculture Stewardship Council (ASC) is the independent body responsible for managing global standards and certification of responsible fish farming around the world. Choosing fish that has the green ASC certified label ensures that you are choosing and enjoying fish that is responsibly farmed.

With wild fish stocks strained, choosing sustainable seafood each and every time we purchase fish has a multitude of implications, first and foremost it helps to protect our oceans and marine ecosystems.

Tassal is deeply committed to leading the salmon farming industry by example. Consumer demand for omega 3 rich salmon continues to grow, and as such sustainable farming models achieve a balance between demand and environmental sustainability.

For more information on sustainability visit the Tassal Sustainability website.

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